(as of Apr 26,2020 20:52:30 UTC – Particulars)
As a real manufacture d’horlogerie, CITIZEN integrates a complete manufacturing course of from creating particular person elements to a watch’s last meeting. It’s an artisan’s strategy to look at making primarily based on pushing ahead the boundaries of know-how and leveraging our expertise towards exploring new prospects.
One pivotal technological breakthrough was the event of a light-driven watch. CITIZEN pioneered this engineering innovation nicely forward of different watch producers as early as 1976, which led to the launch of the extremely acclaimed Eco-Drive in 1995. Using electrical energy transformed from nearly any gentle supply, this extraordinary innovation modified endlessly the way in which watches may very well be powered. Eco-Drive eradicated the necessity to ever substitute batteries, which made it particularly helpful to areas the place such specialist batteries weren’t obtainable. This leveled the sphere for residents of nearly each nation to have the ability to expertise unrestricted pleasure of sporting and utilizing a CITIZEN watch.
The product growth coverage, “The Fusion of Technology and Beauty,” stays a relentless motivation for us to merge cutting-edge know-how with perfection of design magnificence, which as a consequence evokes folks to try to be their finest at any time.
CITIZEN launches a brand new marketing campaign in collaboration with Wieden+Kennedy, Higher Begins Now. That is the straightforward perception that regardless of who you might be or what you do, it’s all the time potential to make one thing higher — and now could be the time to start out doing it. We consider that higher and now are each infinite, and that there’s all the time a subsequent ‘better’ and a brand new ‘now’ by which you can begin pursuing it. It was clear from the onset of this challenge that we’re devoted to this ideally suited…to not the previous however to the current, and all the way in which we are able to enhance it. To assist talk this perception to the world we have now created a brand new world CITIZEN model film, model id and model web site that represents out Higher Begins Now philosophy.
Crystal: Mineral Crystal; Major Colour: Gold Tone
Case Materials: Gold-Tone Stainless Steel; Case Dimension: 40mm
Capabilities: 3-Hand with Date; Fold Over Clasp
Motion: Standard Battery G111
Water Resistance: WR50/5Bar/166ft Nonetheless water swimming